05 / Brand and web
Archimedes Electric
I built Archimedes Electric's website and brand system around the work people actually need to understand: panel upgrades, EV chargers, backup power, smart panels, commercial electrical, and networking.
Context
The site needed to make electrical upgrades feel concrete before anyone requested an estimate. It had to explain the services, show recent work without exposing customer details, and give Hudson Valley visitors a clear next step.
The problem
Electrical work is technical, local, and expensive enough that vague copy does not help. The site needed to organize the service list, project evidence, service area, and estimate path.
Work involved
I handled the brand direction, content, frontend implementation, project coordination, and client communication.
Approach
- Built a visual system around dark navy, warm white, and orange accents, with a technical grid that fits the work.
- Structured panel upgrades, EV chargers, backup power, smart panels, commercial electrical, and networking as distinct service paths.
- Added recent projects, city-level locations, service areas, planning questions, and a clear estimate flow.
What this work shows
The site makes a technical local service easier to understand: what Archimedes installs, where it works, what recent projects look like, and what a visitor should do next.
Technical or communication skills involved
Outcome
A public site that gives a local electrical company a clear brand, service structure, project proof, and route to an estimate.